Unilever's passion
Unilever’s passion revolves around two main aspects: sustainability and positive social impact.
Unilever’s passion revolves around two main aspects: sustainability and positive social impact.
Sustainability
Sustainability lies at the heart of Unilever’s business. In their view it is the only acceptable model of growth in regard to a growing global population. Furthermore they promote sustainable living and intend to normalise it worldwide.
On Unilever’s Facebook page for example the organisation published a post in December 2015 with recipes for leftover Christmas food to fight food waste. Another Facebook post last December addressed deforestation and asked its consumers to sign a petition to prevent further destruction of nature.
On Unilever’s Twitter page the organisation posted a message in April invoking their followers to sign the Paris agreement, a global framework for collaborative action on climate change.
A video posted on Unilever’s YouTube channel in November 2015 informs consumers about how food banks can help tackle the issue of food waste.
Research shows that the theme of sustainability can be found on all social media platforms used by Unilever.
Sustainability lies at the heart of Unilever’s business. In their view it is the only acceptable model of growth in regard to a growing global population. Furthermore they promote sustainable living and intend to normalise it worldwide.
On Unilever’s Facebook page for example the organisation published a post in December 2015 with recipes for leftover Christmas food to fight food waste. Another Facebook post last December addressed deforestation and asked its consumers to sign a petition to prevent further destruction of nature.
On Unilever’s Twitter page the organisation posted a message in April invoking their followers to sign the Paris agreement, a global framework for collaborative action on climate change.
A video posted on Unilever’s YouTube channel in November 2015 informs consumers about how food banks can help tackle the issue of food waste.
Research shows that the theme of sustainability can be found on all social media platforms used by Unilever.
Unilever’s positive social impact can
further be divided into three categories: health, promotion of confidence in
women and support for future generations.
Health
Unilever has set itself the aim to
contribute to a healthier future through their products. Their Flora/Becel
margarine brands for example help reduce cholesterol levels. Furthermore
Unilever supports research into skin conditions and helps people affected by
them through their brand Vaseline.
Health is a theme that traverses Unilever’s social media platforms. In July 2015 for instance the organisation posted a picture on its Facebook page promoting cycling and keeping your body fit. On twitter Unilever posted a picture of a soap in April 2016 promoting its hand washing campaign. The health theme can also be found on Unilever’s YouTube channel: in March 2016 a video was uploaded showing a campaign where Unilever worked with school children to create innovative ways to remind parents/adults to brush their teeth regularly.
Health is a theme that traverses Unilever’s social media platforms. In July 2015 for instance the organisation posted a picture on its Facebook page promoting cycling and keeping your body fit. On twitter Unilever posted a picture of a soap in April 2016 promoting its hand washing campaign. The health theme can also be found on Unilever’s YouTube channel: in March 2016 a video was uploaded showing a campaign where Unilever worked with school children to create innovative ways to remind parents/adults to brush their teeth regularly.
Promotion of Confidence in Women
Empowering women is one of Unilever’s main
themes online. A facebook post from March 2016 explains how the unique SMS
service NextDrop helps women in India to save time getting water for their
families. On twitter on the other hand one of Unilever’s brands Dove has its
own twitter page for the campaign “Dove Real Beauty” that aims to boost women’s
confidence about their looks. The theme of supporting women can also be found
on Unilever’s YouTube. A podcast from March 2016 addresses low body confidence
within Dove’s Self-Esteem Project.
Support of future generations
Another theme that reappears in Unilever’s
social media online activity is support for children. On facebook for example
Unilever posted a picture of two smiling boys with a caption explaining how one
of its brands Persil has been working with UNICEF to provide 10 million
children with education in 2015. Another campaign by Persil related to children
was promoted in April 2016: a caption stating “74% of children in UK play
outside for an hour or less each day” accompanied with a picture that shows a
prisoner next to a child and the phrase “children now spend less time outdoors
than a prison inmate”. This captivating post promotes children playing outside
and enjoying nature with the hashtag #dirtisgood. Another approach can be seen
on Unilever’s YouTube channel: a video from November 2015 presents an
initiative to help abused women and girls supported by Unilever.
Influencers
On the one hand Unilever works with famous
celebrities such as musicians Coldplay, Ed Sheeran and Beyonce as can be seen
on an announcement on Facebook about a Global Citizen Festival in August 2015.
The statement “Who wants to see Beyonce, Coldplay and Ed Sheeran live in
Central Park” is clearly meant to attract people to join the festival and get
in touch with their campaigns 'global citizen' and 'bright future'. Unilever uses
the popularity of these celebrities to create positive associations with their
campaigns and convince people to join.
On the other hand Unilever works with its employees. In March 2016 for instance Unilever uploaded a video about its top female leaders and their career journeys. They furthermore have a Unilever Heroes program that promotes committed employees and regularly post YouTube videos presenting them and the positive impact they have.
On the other hand Unilever works with its employees. In March 2016 for instance Unilever uploaded a video about its top female leaders and their career journeys. They furthermore have a Unilever Heroes program that promotes committed employees and regularly post YouTube videos presenting them and the positive impact they have.
Influencer Social Media Post
Being a water hero does not require a super
power. It’s easy and effective: You save 17 litres of water for every minute
you cut from your shower. Start building a better world for our children TODAY.
#savingwaterperminute #brightfuture
Interactive Social Media Post
It’s finally summer! How are you spending
the days at the beach? Join the #dontforgetsunscreen movement and share a
picture of you and your friends in sunscreen. #vaseline #skindeep
Your blog entry is very well structured and written in a good command of english. I think it is very informative and interesting and one can tell that you have done your research fairly well.
AntwortenLöschenContent wise there is nothing to critizise negatively. When it comes to the visuals, I would suggest to create it a bit more lively and use more pictures or even short videos, if possible.
All in all, WELL DONE!
Dear Jenny,
AntwortenLöschenYour language is very well formulated and all the content asked is provided. It is enjoyable to read it and the content you provided is very interesting to read!
Well done,
Sophie