Digital Writing Skills– Assignment 4

Subject: Dove’s new beauty campaign “let’s break the rules of beauty” that is launched in India now.

1. Facebook

Imagine a place where everyone feels beautiful. With our new campaign “Let’s break the rules of beauty” we aim to get one step closer to this utopia. At the moment 67% of Indian women wish for more diverse beauty ideals. We are going to be the generation that is going to change that. Join the movement: https://www.youtube.com/watch?v=yqorn7q3cz4

Goal: raise awareness, reach the masses, spread the word about the campaign, gain new supporters

2. Twitter

Today we are launching our new campaign “Let’s break the rules of beauty” in India. Join the discussion about beauty ideals in India via the livestream and let us know what you think! (Link to livestream)

Goal: involve consumers in the campaign via livestream, comments and discussions

3. Instagram

“67% of Indian women would like to see a more diverse range of beauty represented in the media” according to our research. To change this, we are launching our new campaign “Let’s break the rules of beauty”. Join the movement and upload a selfie with the hashtag #letsbreaktherulesofbeauty

Goal: make more people aware of campaign through interaction (selfie #letsbreaktherulesofbeauty)

4. LinkedIn

“If women and girls don’t believe that they are beautiful they miss opportunities in life, whether it is in careers or socially” (Varkha Chulanti, psychologist). At the moment 67% of Indian women wish for more diverse beauty ideals. Check out the campaign; http://www.dove.com/in/stories/campaigns/lets-break-the-rules-of-beauty.html

Goal: promote campaign to get more supporters

Sources

http://www.huffingtonpost.co.uk/entry/dove-india-break-the-rules-of-beauty_uk_5739993ee4b0b11a329f25e7

http://www.dove.com/in/stories/campaigns/lets-break-the-rules-of-beauty.html

https://www.youtube.com/watch?v=yqorn7q3cz4